A COMPARATIVE ANALYSIS ON IMPACT OF LOAN PROMOTION STRATEGY OF SBI AND ICICI BANK

Abstract

Indian banking is the lifeline of the country or nation and for its people. Banking always helped in developing the vital sectors of the economy and its usher in a new dawn of progress on the great Indian horizon. This sector has completed the hopes, wishes and aspirations of millions of people into reality. Without the effective loan schemes, development of the modernistic society is not possible. This research based on the detail study of this concern.