“THE NEW ERA OF DIGITAL MARKETING: A LITERATURE REVIEW”

Abstract

Digital marketing is the core concept of marketing. It is all about selling services and goods through the internet. It helps to reach a targeted audience to analyse their demands to promote their goods and services through digital platforms. In India, digital marketing has a vast scope in the future. So, as a result, many organizations had to shift their marketing strategies as it directly impacts consumer’s purchasing process. India has always been accepting innovating new technologies and ever since the Digital India scheme has launched the usage of online platforms in India some different methods and strategies must go hand-in-hand to get success in digital marketing. For example, SEO (search engine optimization) of your website to get rank proper in Google searches. As a result of anyone searching in the team of keywords, then you get organic traffic on your website SMM (social media marketing) Social media platforms like Instagram and Facebook have a vast audience. So, many companies do focus on spreading awareness of their brand to boost their sales. Considering these many companies are shifting their focus towards digital marketing rather than being switched to traditional marketing.