AWARENESS AND ADOPTION OF BLOCKCHAIN: CUSTOMER’S INTENTION TO USE BITCOIN IN PAKISTAN

Abstract

There is incredible discussion on Blockchain especially Bitcoin and Fintech. As this is the time of emerging technologies and advancement in technologies. Social Media is a big source to get up to date information, the discussion about Bitcoin on social media has increased the prevalence over the last few years. However, the payment method by the use of digital currencies has not kept a step. This study aims to explore the awareness, ownershipusage and adoption of Bitcoin in Pakistan. We used survey method to collect information about theseelements; we focused on Bitcoin, the most popular digital currencies around the globe. The findings of this study indicate that overall 67% of Pakistanis are aware of Bitcoin. Male gender is more aware as compare to females. On the other hand, statistics show that 84.3% of male gender reported ownership of bitcoin while only 15.7% females reported ownership of Bitcoins. Moreover, 66.5% of the respondents prefer to use credit card to make purchase online. They prefer not to use bitcoin. Study provides some suggestions to bring improvement in future investigations on digital currencies. This study aims to contribute by providing initial empirical and economical findings that describe Pakistani consumers’ knowledge and understanding about Bitcoin and other virtual currencies.