ORGANIZATIONAL KNOWLEDGE AND ITS ROLE IN ENHANCING INNOVATIVE WORK AN ANALYTICAL STUDY ON THE BRANCH OF ZAIN TELECOMMUNICATIONS COMPANY IN BABYLON/ IRAQ

Abstract

The aim of this research is to find out the impact of organizational knowledge on innovative work, as well as to reveal the amount of significant statistical differences in the answers of the employees at Zain Communications, Babylon Branch and to discover the extent of senior management’s commitment to organizational knowledge in order to achieve work innovation. The research community consisted of (193) employees who work at Zain Telecommunications, Branch Babylon, while the research sample was selected by random class method, consisting of (33) individuals. The research was based on the descriptive analytical method, and field data was collected through a questionnaire form which was formed and developed to measure the research objectives and test its hypotheses. The data consisted of two parts; first of which dealt with the dimensions of organizational knowledge, while the second part contained the dimensions of the innovative work. Statistical Package for the Social Sciences (SPSS) software was used in data analysis while descriptive statistical methods were used to describe research data, as well as the statistical inferential method was adopted in measuring research objectives and testing its hypotheses. The research has reached a set of results, the most important of which is the existence of a link relationship between organizational knowledge and innovative work. Statistical processes showed an influential relationship between organizational knowledge and innovative work. Both of the researchers aim at putting forward a set of recommendations, which are considered as solutions to the problems that the company, the research’s sample, suffers from and the most important of these recommendations are: the need to pay attention to work through strengthening the spirit of cooperation and working within an integrated team, creating an organizational culture that encourages continuous communication in order to exchange experiences among workers at different levels making this knowledge open and accessible to all.