ROLE OF MEDIA IN INSTIGATING A CULTURE OF AGGRESSION AMONGST YOUTH IN PAKISTAN: A REFORMATION PLAN OF ACTION

Abstract

Violence portrayal in media (Television, Movies, Music, videos, video games, internet) lead to aggressive behavior amongst youth. The purpose of this research is to identify the relation between Media exposure and violence amongst youth in the current era. This study also aims at presenting a pack of recommendations and suggestions to mitigate the increasingly negative effects (Violent behaviours) of Media usage on youth. The Mixed Method Approaches (Quantitative and Qualitative) was used to collect data. The quantitative approach involved collecting and analyzing numerical data. The data was collected using self-administered questionnaires. Online surveys were used for data collection. For Qualitative research included an in-depth study of the contemporary work related to the topic at a broader spectrum.  The data was analyzed by overviewing the statistical representation of the answers. The results of the surveys and the literature review, indicate that there exists a co-relation between Media and Violence. Media leads to aggression in youth. This research article was concluded with some recommendations to mitigate the negative impact of media violence on youth.