POLITICS OF POWER AND PERSUASION: A PDA OF THE SPEECHES DELIVERED BY IMRAN KHAN, MAHTIR MOHAMMAD AND RECEP TAYYIB ERDOGAN AT UNGA REGARDING HUMANITARIAN CRISIS.

Abstract

The study investigates socio-political ideologies hidden in Khan’s, Mohammad’s, and Erdogan’s speeches delivered at UNGA’s 74th session regarding the humanitarian crisis. The study investigates how political leaders (Khan, Erdogan and Mohammad) persuade the masses by utilizing persuasive language to gain power in their societies. Moreover, the data for the analysis of this qualitative study is collected through purposive sampling. The data is analyzed through the thematic analysis using ven Dijik's (2005) socio-cognitive model. After the analysis of the current study, the researcher finds that the above-mentioned leaders explore numerous issues that cause the humanitarian crisis, for instance, global injustice, corruption, Islamophobia, and so on. Furthermore, the researcher figures out the persuasive strategies that the leaders have employed in their speeches at the international political event. However, they do not forground the possibilities/chances that could cause negative criticism for their worth. Henceforth, the current study is significant for the future researchers who can utilize it to understand the hidden ideologies lying in the language of politicians as well as they can get help from the framework of the present study.