FROM BEATS TO BULLETS: A CORPUS BASED STUDY OF EXPLORING GUN CULTURE IN INDIAN PUNJABI MUSIC AND ITS SOCIETAL CONSEQUENCES

Abstract

This study delves into the thematic exploration of gun culture as portrayed in Indian Punjabi music, aiming to ascertain its prevalence and discuss its socio-cultural implications. Guided by Schreier's (2012) Qualitative Content Analysis Model, the study scrutinized a corpus of Punjabi songs, identifying a significant prevalence of violent themes, predominantly gun-related expressions. The results indicated a potential trend towards the normalization and acceptance of violence in this music genre, with the works of artists like Sidhu Moose Wala and Mankirt Aulakh presenting the highest frequency of violent expressions. Through a socio-cultural lens, this study connects these findings with the historical martial tradition of Punjabi culture and the influence of the Punjabi diaspora. The possible societal implications of this violence normalization, particularly among the youth, have been discussed, invoking a need for self-regulation in the Punjabi music industry and the promotion of non-violent themes. Furthermore, the paper suggests the implementation of educational initiatives to foster media literacy and awareness about potential media violence consequences. The study underlines the critical role of music as a societal influence and stresses the need for joint efforts from the music industry and society towards fostering non-violence and peace.