Role of Learning and Knowledge to Improvise Organisational Performance on Tourism Industry in Udon Thani Thailand

Abstract

The following study is mainly conducted to evaluate the effects of learning and knowledge on improvising the organizational performance in the context of hospitality industry in Thailand. The collection of the data is conducted through gathering primary data through questionnaire survey where 420 individuals has provided their input. The analysis of the data is conducted through the use of SmartPLS where the structural equation model (SEM) is used. The tests that are run through the SEM is the confirmatory factor analysis (CFA), discriminatory validity, path analysis and blindfolding test. The result of the study has revealed that the factors centralization, goal and vision, social network and technological implementation are considered significant regarding the learning and knowledge. Moreover, it is been also identified that learning and knowledge is found to have a significant influence on the organizational performance of the hospitality industry in Thailand. Thus, the hospital industry can emphasize on enhancing the learning and knowledge of the employees by focusing particularly on these factors that can aid in enhancing the performance. The major limitation and constraint that is identified for the study is that the study is mainly based on quantitative. Future study can be focused on other industries of Thailand such as FMCG, retailing and pharmaceutical industries.