GARMENT INDUSTRY COMPETITIVE ADVANTAGE STRATEGY DURING COVID-19 PANDEMIC

Authors

  • I Made Aditya Wardana
  • Gede Sri Darma

Keywords:

COVID-19, Industry Garment, Pandemic, Strategy Competitive Advantage.

Abstract

This study aims to determine the competitive advantage strategy used by the garment industry in dealing with the current COVID-19 pandemic situation. This type of research is descriptive. Sources of data were obtained directly from informants. This competitive advantage strategy was very influential during the COVID-19 pandemic because by applying one of the three strategies or combining several of these strategies, the company could survive during the COVID-19 pandemic. The results of this study are in dealing with the COVID-19 pandemic situation in the garment industry. Use a competitive advantage strategy where competitive advantage is a strategy carried out by a company to dominate the market and maintain its position. So that the company can also achieve the expected profits.

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Published

2020-11-28 — Updated on 2020-11-28

How to Cite

I Made Aditya Wardana, & Gede Sri Darma. (2020). GARMENT INDUSTRY COMPETITIVE ADVANTAGE STRATEGY DURING COVID-19 PANDEMIC. PalArch’s Journal of Archaeology of Egypt / Egyptology, 17(7), 5598-5610. Retrieved from https://archives.palarch.nl/index.php/jae/article/view/2732