TEXTILE INDUSTRY ISSUE IN PANDEMIC OF COVID-19

Abstract

The rapid spread of COVID-19 has indeed changed the interaction between businesses and customers. Many businesses are starting to feel a drastic drop in sales or even no customers at all because customers have started activities in their respective homes. However, business continuity must still be done so that the business can be sustained. Maintaining a business that means fighting for sales during the COVID-19 pandemic is not easy. Many are wondering how businesses will sell products in the coming weeks or months. A powerful and effective strategy in increasing sales of goods, especially textiles, can use a variety of methods, systems, and innovations. The strategy referred to is (1) the use of technology, such as smartphones. (2) Create a proper sales pitch. Through the above technologies, we can carry out appropriate and attractive sales promotions. (3) Creative sales techniques. In addition to promotions that we use properly, create creative sales methods or techniques. By keeping customers looking at our techniques in presenting our textile products. Whether through sad, funny, or unique videos, through funny memes, and various other ways. (4) Don't panic and don't stop selling.