CONSERVATIVE LOCAL FOOD AND GREEN MARKETING AS CITY BRAND

Abstract

In order to support Go Green, which has long been proclaimed, it is expected that by using
green products and green advertising, it will be able to participate in "greening" and "healthy"
world. Especially in this typical processed food products that tend to use green products and
green advertising should create brand awareness and cause customer loyalty. This is evident
from the results of research that has been done, that brand awareness tends to cause customer
loyalty, but awareness of green products and green advertising is still felt to be lacking a lot
of influence both on brand awareness and on customer loyalty.