ENRICH TOURISM DESTINATION BRANDING TROUGH AUTHENTIC CULTURE MODEL

Abstract

The potential of each region will appear as a value. This becomes a causative element that
attracts visitors to the tourism destination. This value stems from regional cultural customs,
which are continuously processed until finally becoming routinely carried out behavior and
used as local wisdom. That is the uniqueness, while ethnicity, culture is summarized as the
selling point from tourism destination. The success of selling this tourism destination is
assisted by optimal branding.