FACTORS THAT ENABLE TO ORGANIZE BANGLADESH FOOD INDUSTRY: BEHAVIOR ATTITUDES AS MEDIATING ROLE

Abstract

This present study will explore behavioral changes of young consumer of Bangladesh food Industry especially on street food sector. The aim of this study is to organize street food sector, to identify behavioral changes of young consumer regarding development, reasons that make street food unfocused to all, to identify consumers attitude towards street food and to identify reasons that hampers to achieve business status in street food sector of Bangladesh. Observation and interview method will be used to find a better result for this qualitative study. This present study will give a new idea that exploration of young consumer’s behavior will help to find a new path to organize food industry of Bangladesh. In future this business sector will create significant focus to the government of this country. An economic development will be determined through the outcomes of this study. The study represents that behavioral changes of a consumer can be positive, negative or neutral. And the reasons of such behavior will be able to implement such idea that can bring a change of the whole system. Moreover these aspects will determine some significant impacts on the food industry of Bangladesh.