THE CORRELATION AND SIGNIFICANT EFFECT ON THE PRODUCT QUALITY PERCEPTION, TRUST AND CUSTOMERS’ VALUE TOWARDS THE IMAGE OF SYARIAH BANKING IN MEDAN

Abstract

The objective of this study was to determine: (1) the effect of product quality perception on the image of Syariah Banking in Medan City; (2) the effect of trust on the image of Syariah Banking in Medan City; (3) the effect of customer value on the image of Syariah Banking in Medan City. The type of research used was quantitative research with a questionnaire distribution method. The questionnaire was distributed directly to the 90 customers’ banking. The analysis test calculations in this study were carried out using the assistance of the Statistical Package for Social Science (SPSS) program. From the discussion conducted in accordance with the topic and subject matter, as well as data analysis, the results obtained in the form of regression are as follow: Y = 0.747 + 0.145X1 + 0.663X2 + 0.188X3. With a determination of 0.974 or 97.4% the effect of product quality perception, trust and customer value on the image of Medan Syariah banking. This indicated that (1) The perception of product quality effected to the image of banks in Medan. Judging from the value of t observed perceptions of product quality = 3.085, we got t observed> t table or 3.085> 1.658 and probability 0.002 <0.05. (2) The trust effected the image of Syariah banking in Medan City. This can be seen from the value of t observed of trust = 9,823, then it was obtained t observed > t table or 9.823> 1.658 and the probability 0.00 <0.05. (3) The customer value effected to the image of Syariah banking in Medan City. This was seen from the value of the t observed of the customer value = 5.288, then it was obtained t observed> t table or 5.288> 1.658 and the probability 0,00 < 0,05.