ANALYSIS OF INSTAGRAM POSTING FOR MARKETING USING APRIORI METHOD

Abstract

The development of social media is very fast, including the popular one, namely Instagram.
Instagram is now a social media, not just digital photo storage, but also a commercial way
with social media. In the commercial that occurs on Instagram social media, we need a
strategy so that the meaning of published post messages can be conveyed to our targets.
Seeing this problem, the writer tries to do an analysis to solve the problem. In this case we
use data obtained from questionnaires that we distributed RT 02 kec. Nagasari district.
Karawang. We tried to analyze the data by processing the data using the Associate rule a
priori method. From the data, it is found that the effective hour of advertising is 7 in the
evening until 10pm. and 63% interest in advertising. From the results of the analysis using a
priori association rules, namely fashion is more popular among women.