DESIGNING FROZEN FOOD BUSINESS MODEL USING CANVAS BUSINESS MODEL

Abstract

The COVID-19 pandemic forces everyone to do most of their activities at home to prevent the spread of COVID-19.  The lack of revenue causes many food and beverage businesses are in decline, some are even going bankrupt. It is due to the fact that people are afraid that the food and beverages that are served are contaminated by the COVID-19 virus. This study is aimed at designing a business model of frozen food by using Business Model Canvas (BMC). The research method used is descriptive method. The results indicated, based on business plan using Business Model Canvas such as: Customer Segments, value Proportions, channels, channels, Revenue Stream, Key Resource, Key Activity, Key Partnership, Cost Structure, that the design is safe to be operated in the midst of COVID-19 pandemic and New Normal