THE ROLE OF TRAINING, MOTIVATION AND FACILITIES TO IMPROVE THE CAPABILITY OF SMEs IN USING DIGITAL MARKETING

Abstract

The development of technology is very fast, this requires business actors both large, medium and small scale, even though they have to be able to follow it. Because if you cannot keep up with the development of information technology, it is very possible that this will be the main cause of stagnation and even cessation of a business. Therefore, the role of educators is in providing assistance to assist business actors, especially small and medium enterprises, to understand, understand and use information technology as a tool to sell their products. This study aims to determine the extent of the role of training carried out by educators to train small and medium-sized entrepreneurs in using Information Technology, especially digital marketing for marketing their products. The method used in this research is descriptive and verification methods. With a research sample of 75 SMEs and MSMEs in the city of Bandung. The analytical tool used to analyze research data is using SPSS Version 22. The results of this study are training, motivation and facilities to improve the ability to use digital marketing to increase the capability of SMEs to market their products online.