THE SEMIOTIC DECONSTRUCTION OF PERSUASIONS USED IN NEWS REPORTS OF PUBLIC TELEVISION CHANNELS IN ISRAEL (THE ARABIC-SPEAKING ISRAELI CHANNEL, MAKAN, IS A SAMPLE)

Abstract

The study aims at revealing the visible and latent semiotic dimensions that have a propaganda dimension in the news reports in the Arabic-speaking Israeli channel of Al-Makan, identifying the signs of these reports and revealing their surface and profound meanings. This study, in reaching its objectives, was based on a critical methodology based onthe deconstruction and synthesis of the media text by following several semiotic criteria for deconstructing texts. Therefore, in reaching its objectives, this study followed the semiotic approach steps by using the semiotic square of Grimas and applying the equations of interviews and semiotic contradictions. The study chose one of the news reports presented by the Israeli channel, Makan, to be the focus of the semiotic analytical study within the time subject to the research, as it has the highest viewership on YouTube.

The study found several findings and conclusions, the most prominent of which were: The use of the Israeli Makan channel, directed to the Arabpublic in its news reports and specifically the subject of the search sample, which is represented in the Comptroller's report on the imbalance in the Municipality’sapplications, is a virtual one that tries to give an image of the State Comptroller's concern about the risks that children are exposed to as a result of a defect in the implementation of the Municipality. The second is latent, but it is the intended one in the establishment of its mental image among the targeted Arab audience, it is a propaganda method that demonstrates the strength of the Israeli government measures in tracking defects and diagnose negatives.