AN EMPIRICAL ANALYSIS OF CONSTRAINTS FACED BY CHILLI GROWERS AND MARKET INTERMEDIARIES IN PRODUCTION AND MARKETING OF CHILLI IN SINDH, PAKISTAN
The present research study was conducted to determine the constraint in production and marketing faced by chilli farmers and markets intermediaries in Sindh, Pakistan. Three districts were selected of the Sindh province i.e. Umerkot, Khairpur and Sanghar for this research. Data were collected through personal interview from four villages and 120 selected respondents from each district with the help of well-structured questionnaire. The collected information from the chilli growers revealed that major constraints were insect pests and disease problem (82%), lack of modern irrigation system (76%), imbalance use of fertilizer and pesticide (75%), lack of training (70%) respectively. In marketing side major constraints were commission agent charges are not reasonable (76%), price fluctuations (56%) and lack of proper storage facilities (47%) recorded in Sindh. Furthermore lack of grading facility (90%) was the major constraints faced by the chilli traders in study areas. Lack of storage facility (77%) was recorded as a second highest constraints faced by the traders followed by high risk is involved in selling of chillies distant places (73%) in Sindh. Based on the findings it is suggested that proper trainings and extension services may be start with special reference to proper production technology. Chilli farmers are also suffering due to improper weight and measure by traders and commission agent, it is therefore suggested commercial bank, regulated markets and co-operative marketing society should adopt flexible lending policy to suit the need of the farmers on the security of chilli crop.