E-BANKING AND CUSTOMER PREFERENCES IN JEDDAH, SAUDI ARABIA

Abstract

Nowadays, the banks kept their market share and attracted the consumers with providing more innovation services through internet banking. The study purpose was explored specific factors affected adoption of internet banking in Saudi Arabia context. The study had been used qualitative and quantitative collection and data methods which enable the study had rich touch of information. Total of 76 respondents were involved in this study and answered the questionnaires. The result suggested 6 identified factors were significant in respect of customer adoption of E-banking services. The main motivation for customer utilize E-banking service are feature availability and accessibility. The result showed security and privacy were important roles in influenced customer to use E-banking service. The practical training should be provided to the bank managers for better understanding toward customer perception of E-banking service quality and increase the customer adoption rates