THE FACTORS AFFECTING THE CONSUMER’S USAGE OF CREDIT CARDS IN THE KINGDOM OF SAUDI ARABIA

Abstract

With the increase of the credit card usage in Saudi Arabia through the past years, the credit card has become an essential in the modern life. This thesis aims to investigate what factors influence the credit card holder usage of the credit card, the demographic factors, credit card knowledge and debt perception has been taken to consideration, the data collected through survey and analyzed through cross tabulation and regression analysis indicated that there are many factors that influence the credit card holder to use the credit card including the knowledge of the credit card and the debt perception, a positive relationship was found between the credit card knowledge and debt perception, on the other hand the demographic factors didn’t influence the credit card usage by a significant effect.