SALESPERSON SKILLS IN BEAUTY STORES FROM CONSUMERS’ PERCEPTION

Abstract

The Saudi cosmetics market is one of the most dynamic and fastest growing sectors of the Saudi economy. Sales forces represent one of the key success factors of the sector as they represent one of the significant challenges of the cosmetics market, mainly because of the economic crisis and the Saudization. The purpose of this study is to identify the basic skills required for representing the best image of a salesperson's performance in beauty stores in Jeddah. This study used a descriptive research study to investigate the objective of the study. The online questionnaire survey is used to gather the primary data of this study. The questionnaire was prepare and distributed to the customers of selected beauty stores. The participants of the questionnaire are 66 beauty store’s customers. The results showed that the majority of respondents embarked on retail shops with Saudi salesmen, because they were characterized as truthful, honest and patient. It has been observed that it is important to consider that the Saudi seller should possess the qualities of patience, faithfulness and seriousness at work. The study concluded that it was important to train the sales’ persons on the important characters the salesperson should possess.