Vol. 18 No. 16 (2021): SPECIAL EDITION BOOK SERIES 4: Effat University's Entrepreneurship and Marketing

Published: 2021-05-09

Articles

ANALYSIS OF INNOVATION TRIGGERS IN THE HANDICRAFT INDUSTRY OF SAUDI ARABIA

Sarah Abdullah Faidhi, Muhammad Khan

1-11
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BUILDING LOYALTY AMONG NON-FAMILY EMPLOYEES IN FAMILY OWNED BUSINESS IN SAUDI ARABIA

Latifa Khalid Alsaud, Muhammad Khan

12-20
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E-GOVERNMENT SERVICE IN SAUDI ARABIA

Rahaj Nadrah, Yara Gambour, Rabea Kurdi, Renad Almansouri

21-29
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SALESPERSON SKILLS IN BEAUTY STORES FROM CONSUMERS’ PERCEPTION

Yasmeen Sindi, Yosra Hamas

30-37
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The Effect of Government Support on Startups in Saudi Arabia

Ghalia Abdulhafiz Dawood, Yosra Hamas

38-46
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EVOLUTION OF FAMILY OWNED BUSINESS IN SAUDI ARABIA

Hawraa Zaki Alhashim, Muhammad Khan

47-56
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ENTREPRENEURSHIP EDUCATION AND TRAINING

Abeer Al Ghamdi, Nabil Tarifi, Muhammad Khan

57-64
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FACTORS CONSTRAINING SMES GROWTH: CASE OF SAUDI WOMEN ENTREPRENEURS

Hala Muwaffag Jaad, Yosra M. Hamas, Muhammad Khan

65-72
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IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER BEHAVIOR IN SAUDI ARABIA

Meaad Saeed, Hanen Charni, Saima Khan

73-79
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BUILDING BRAND EQUITY THROUGH SOCIAL MEDIA INFLUENCER: A STUDY ON SOCIAL MEDIA INFLUENCER IN SAUDI ARABIA

Esraa Almakbuli, Saima Khan, Manzar Ahmed

80-86
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THE DETERMINANTS OF KSA MILLENNIAL BEHAVIOR TOWARD ORGANIC AND SUSTAINABLE PRODUCTS

Marwah Alqashqari, Hanen Charni

87-97
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THE IMPACT OF STORE ATMOSPHERICS ON LUXURY & HIGH-END FASHION BRAND EXPERIENCE

Lina Kalaba, Saima Khan, Manzar Ahmed

98-105
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TO UNDERSTAND THE IMPACT OF HEDONIC CONTENT OF A BRAND SOCIAL MEDIA ACCOUNT ON FOLLOWER ENGAGEMENT

Danah Adnan, Saima Khan, Manzar Ahmed

106-112
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UNDERSTANDING THE INFLUENCE OF MORAL EQUITY AND RELATIVISM IN FORMING CONSUMER PURCHASE INTENTION

Shatha Alqasim, Saima Khan, Manzar Ahmed

113-119
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CELEBRITY ENDORSEMENT IN BUSINESS

Nabil Tarifi, Muhammad Khan, DUAA ALGHAMDI

120-130
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IMPACT OF SOCIAL MEDIA ON CONSUMER BRANDING AND RELATIONSHIPS

SAMREEN NOOR, MANZAR AHMED

131-139
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THE IMPACT OF SOCIAL MEDIA ON CUSTOMERS’ PURCHASE DECISIONS IN SAUDI ARABIA: THE CASE OF INSTAGRAM

DANIA ALBAKRI, MANZAR AHMED

140-152
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EFFECT OF NON-PROFIT MARKETING ON CUSTOMERS’ PURCHASING BEHAVIOR IN SAUDI ARABIA

DANIAH KURDI, MANZAR AHMED

153-164
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IDENTIFYING AND ANALYSING FACTORS AFFECTING CHILDREN’S BRAND LOYALTY TOWARDS A CERTAIN FAST FOOD BRAND –THE CASE OF MCDONALDS AND BURGER KING IN JEDDAH

ANWAR ALALANDA, MANZAR AHMED

165-73
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ANALYZING THE IMPACT OF SOCIAL MEDIA FOLLOWERS ON SALES: THE CASE OF “FUTURE INSTITUTE”

Fetoun S. Alahmadi, Marwan M. Lingga

183-191
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INSTAGRAM INFLUENCE ON THE CONSUMPTION BEHAVIOUR OF FEMALE STUDENTS IN KSA

Asma Abdulkader Bafageeh, Manzar Ahmed

192-202
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THE RELATIONSHIP BETWEEN ENTREPRENEURSHIP AND INNOVATION

Nabil Tarifi, Jomana Rawah

174-182
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BRAND ATTITUDE AND CUSTOMER PURCHASE INTENTION TOWARDS LOCAL RESTAURANTS IN JEDDAH: A CASE OF SKETCH BURGER AND RYAN'S BURGER

Leen Khoj, Manzar Ahmed

203-211
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HEALTHY FOOD TRENDS AMONG SAUDI CONSUMERS

Salma Mousa, Manzar Ahmed

212-223
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FAILURES LEADING TO SUCCESSFUL ENTREPRENEURS: AN ANALYSIS IN JEDDAH, SAUDI ARABIA

Heelah Alhagawe, Nabil Tarifi, Manzar Ahmed

224-230
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HINDRANCE OF FEMINIZATION IN RETAIL BUSINESS: A CASE OF ALREFAIE COMPANY

Alaa Al-Khoraimi, Yosra Hamas

231-238
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CONSUMER TRUST EFFECTS ON E-BANKING IN SAUDI ARABIA

Malak Hayat, Muhammad Khan

239-246
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DRIVERS OF ENTREPRENEURIAL GROWTH IN SAUDI ARABIA

Saja Alotaibi, Tahar Tayachi

247-254
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EFFECT OF IMC STRATEGIES ON THE PURCHASE INTENTION IN A MULTI-CULTURAL SOCIETY

Hala Al-Ghafari, Muhammad Khan

255-264
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BRAND ASSOCIATION AND ITS LINK TO THE FIVE SENSES

Hanin Hamade, Muhammad Khan

265-276
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STUDYING THE PSYCHOLOGY OF BOTH GENDERS ON PURCHASING LUXURY APPAREL IN SAUDI ARABIA

Manzar Ahmed, Saima Khan, Samar E. ALasmar

277-284
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FEMALE START-UP ENTREPRENEURS IN THE KINGDOM OF SAUDI ARABIA: CHALLENGES AND OPPORTUNITIES

Zahya Abdulaziz Al-Maghrabi, Florabel Nieva

285-292
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THE IMPACT OF IMPLEMENTING E-COMMERCE ON ORGANIZATIONAL PERFORMANCE

Noor Hassan Alsulaimany, Abdulaziz Almaktoom

293-298
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THE IMPACT OF SELF-CONCEPT AND BRAND PERSONALITY ON BRAND CHOICE – EXPLORING THE HANDBAG MARKET IN JEDDAH

Shrooq Ahmad Almaghrabi and Manzar Ahmed

299-305
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THE IMPACT OF BRAND IDENTITY ON CUSTOMERS’ LOYALTY AND SALES PERFORMANCE IN LOCAL COMPANIES

Wed Shagdar, Manzar Ahmed

306-318
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CONFLICT RESOLUTION CHALLENGES IN FAMILY OWNED BUSINESS IN SAUDI ARABIA

Reem Mohammed Nasser, Nabil Tarifi

319-329
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INFLUENCE OF SOCIAL MEDIA ON THE PURCHASE DECISIONS OF CONSUMERS IN SAUDI ARABIA

Nouf Alhafi, Manzar Ahmed

343-355
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THE ROLE OF SENSORY MARKETING IN INFLUENCING THE CONSUMERS’ PURCHASE PATTERNS

Alshayma Alhazmi, Saima Khan

356-366
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THE EFFECTS OF MENU CALORIE COUNT DISPLAY ON FAST FOOD SALES RATE: A CASE ABOUT CALORIES INTAKE (DID THE CONSUMPTION RATE OF FAST FOOD CONSUMERS CHANGE PRE AND POST MENU CALORIE DISPLAYS IN SAUDI ARABIA)

Amirah Altaleb, Hanen Charni

367-378
THE INFLUENCE OF SOCIAL EXPERIENCE IN ONLINE GAMES – THE CASE OF SAUDI ARABIA

Sondos Alalmai, Manzar Ahmed

378-387
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THE POTENTIAL MARKET OF RESTAURANTS FRANCHISE IN SAUDI ARABIA: A CASE OF OLIVE GARDEN

Nada Omar Babatin, Hanen Charni

330-342
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FACTORS AFFECTING LEVEL OF IMPULSE BUYING: COSMETIC INDUSTRY IN K.S.A

Dania Lafi ALsahli and Manzar Ahmed

388-396
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THE PERCEPTION ON WOMEN ENTREPRENEURS IN SAUDI ARABIA

Manal Saleh Babge, Yosra Hamas

397-405
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THE IMPACT OF SNAPCHAT MAKEUP INFLUENCERS ON THE CONSUMPTION BEHAVIOR OF FEMALE STUDENTS IN SAUDI ARABIA: THE CASE OF SEPHORA

Manzar Ahmed, Saima Khan, Doha Alzughaibi

406-414
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INFLUENCES OF GENDER ON FAMILY’S PURCHASING DECISION IN SAUDI ARABIA

Mawada Mohammed Babsail and Manzar Ahmed

415-421
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HOW SOCIAL ENTREPRENEURSHIP ENHANCE CORPORATE SOCIAL RESPONSIBILITY

Alyaa Abuzaid, Muhammad Khan

430-438
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THE IMPACT OF SOCIAL MEDIA MARKETING ON BRAND EQUITY OF BEAUTY CLINICS

Amal Tariq E Idrees, Manzar Ahmed

439-446
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UNDERSTANDING THE RELATIONSHIP BETWEEN UNETHICAL BEHAVIOUR AND CUSTOMER BRAND IMAGE: A CASE STUDY ON H&M

Hanan Nakdali and Manzar Ahmed

447-457
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THE VIEW OF FEMALE SOCIAL ENTREPRENEURS IN SAUDI ARABIA

Nabil Tarifi, Mawada Sendi

422-429
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EXPLORING SOCIAL ENTREPRENEURSHIP IN KINGDOM OF SAUDI ARABIA

Adwa Khalid Almutairi, Nabil Tarifi

458-465
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SOCIAL ENTERPRISES IN SAUDI ARABIA: PERSPECTIVES FOR WOMEN EMPOWERMENT

Amani A. Alghamdi , Nabil Tarifi

466-475
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THE SOCIAL DIMENSIONS OF ENTREPRENEURSHIP IN KINGDOM OF SAUDI ARABIA

Ahad Abdo, Fatoo M. Al Garni, Nabil Altarifi

476-484
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YOUNG SOCIAL ENTREPRENEURSHIP IN SAUDI ARABIA

Rafif Rajkhan, Nabil Tarifi

485-492
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INSPIRING WOMEN ENTREPRENEURS IN MIDDLE EAST OF SAUDI ARABIA

Fareda Khayat, Nabil Tarifi

493-501
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CONSUMERS’ ATTITUDE TOWARDS MOBILE ADVERTISING IN THE KINGDOM OF SAUDI ARABIA

Shiza Saleem Ullah, Ghada Al Hothali

502-512
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YOUNG SOCIAL ENTREPRENEURSHIP IN SAUDI ARABIA

Rafif Rajkhan, Nabil Tarifi

531-539
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INSPIRING WOMEN ENTREPRENEURS IN MIDDLE EAST OF SAUDI ARABIA

Fareda Khayat, Nabil Tarifi

540-549
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CONSUMERS’ ATTITUDE TOWARDS MOBILE ADVERTISING IN THE KINGDOM OF SAUDI ARABIA

Shiza Saleem Ullah, Ghada AlHothali

550-561
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THE IMPACT OF SOCIAL MEDIA ON CONSUMER BRANDING AND RELATIONSHIPS

Samreen Noor, Manzar Ahmed

562-570
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IMPACT OF ENTREPRENEURSHIP PROCESS ON THE ECONOMY IN SAUDI ARABIA

Bayan Baswaid, Nabil Tarifi

571-581
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EXPLORING SOCIAL ENTREPRENEURSHIP IN KINGDOM OF SAUDI ARABIA

Adwa Khalid Almutairi, Nabil Tarifi

582-590
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SOCIAL ENTERPRISES IN SAUDI ARABIA: PERSPECTIVES FOR WOMEN EMPOWERMENT

Amani A. Alghamdi, Nabil Tarifi

591-601
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THE SOCIAL DIMENSIONS OF ENTREPRENEURSHIP IN KINGDOM OF SAUDI ARABIA

Ahad Abdo, Fatoo M. Al Garni, Nabil Altarifi

602-611
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THE EFFECT OF FOREIGN INVESTMENT ON THE IRAQI NATIONAL INCOME

Waleed A. Hassen

612-630
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