TESTING THE EFFECT OF COLLABORATIVE PLANNING, FORECASTING, AND REPLENISHMENT ON SUPPLY CHAIN PERFORMANCE IN OMAR KASSEM ALESAYI MARKETING
The importance of collaborative planning, forecasting and replenishment (CPFR) and its impact on the performance of the supply chain (SCP) have not been sufficiently studied by the organization in Saudi Arabia. In addition, managers are not aware of the importance of the relationship between collaborative planning, forecasting and replenishment (CPFR) and supply chain performance (SCP). It will have both theoretical and practical implications for academics as well as for the organization. Thus, this work was done to identify the effect of collaborative planning, forecasting and replenishment (CPFR) on supply chain performance of Omar Kassem Alesayi Marketing (OKAM) in Saudi Arabia. This study was based on a quantitative research design based on a cross-sectional survey. The sample population were 60 employees from Omar Kassem Alesayi Marketing (OKAM). The collected data were analyzed using SPSS software. Correlation analysis were carried out. The key findings of this work have shown that there is a positive relationship exists between CPFR and SCP at OKAM organization.