EMPLOYEES’ PERSPECTIVE ON THE IMPORTANCE OF COACHING AND ITS IMPACT ON EMPLOYEES’ PERFORMANCE IN SAUDI ARABIA

Abstract

In an evolving and rapid world, private and public sector businesses in Saudi Arabia are growing and are in need of employees who can continuously achieve organizational goals by adapting to new required skills as well as enhancing their talents and capabilities and maintaining a sense of motivation, satisfaction, and encouragement on the job. Guaranteed high employee performance can be achieved by implementing different coaching methods, either by hiring external coaches or by training existing managers within the organization to adapt certain coaching skills and practices then applying them to manage and guide their subordinates. This study analysed the employees’ perspective on the importance of coaching in the Kingdom of Saudi Arabia. In addition, the intensity of coaching received by employees that are from various job positions and levels is measured, as well as analysed the impact on employees’ performance. For this purpose, an online questionnaire has been created and distributed to 100 employees who work in different organizations around the Kingdom. The findings concluded that there are a few factors that may affect the perception of individuals on how coaching improves performance. Also, the final results of the questionnaire showed that there is a positive relationship between coaching and employees’ performance. Therefore, organizations and specifically human resource (HR) professionals should consider coaching practices in order to reach organizational goals in a more effective and leading way.