ASSESSING CUSTOMER SATISFACTION FOR CAN GIO TOURIST DESTINATION IN HO CHI MINH CITY

Abstract

This article pay research attention to the local tourism destinations in Vietnam based on example of Ho Chi Minh City. The need to attract domestic visitors is particularly important in the time of Covid-19 pandemic while we have seen a significant decrease of international visitors coming to all the national tourist sites. This is the right moment for Vietnamese tourism companies to assess and enhance domestic customer satisfaction to offset the reduced income from foreign guests.