STRATEGIC MANAGEMENT PRACTICES IN COVID -19 PHASE: AVIATION INDUSTRY CASE

Abstract

The airline industry exists in an extremely competitive milieu. Its targeted clientele is from national and across the globe with several specialties. The strategic management practices are of much significance for the management to analyze the decision-making process to bind the uncertain conditions created by surroundings. It has become a matter of great importance to analyze the financial and administrative effects of Covid-19, which halted the tourist flow and overturn the budget estimation. To address the threat, strategic management provides a decisive contribution by adopting traditional business practices. The article aims to similar past crises and discusses the most appropriate management strategies, which undoubtedly respond to the crises and assist the air industry.