HOW DOES THE EFFICIENCY IN SERVICE BUSINESS? INFLUENCE SERVICE QUALITY? AN ANALYSIS

Abstract

Customer service is an important element of a business industry. In order for an organization to provide its customers with the best services, the management and managers of all departments must ensure that they are efficient and that the services they provide are of the highest quality. In addition, customers will always prefer those organizations that offer the best services with good quality and efficiency. Thus, this paper presents an investigation on the connection and influence between efficiency in the service business and the service quality. This work was done base on quantitative method. The sample population of this work was random respondents chosen from Code Burger restaurant in Jeddah, Saudi Arabia.  The sample size for this study was 108 respondents. Data collection was carried out using survey questionnaire. The data was analyzed using SPSS software. The key findings of this work have shown that there is a positive relationship between service business and service quality.