CORRELATION OF WEBSITE QUALITY TOWARDS REPURCHASE INTENTION ON E-COMMERCE CONSUMER

Abstract

Earlier studies suggest that fulfillment of good web quality will trigger
consumer trust and loyalty, especially in the era of expanding e-commerce site, however little
attention has been paid to the correlation of website quality towards repurchase intention,
especially to e-commerce consumer. Repurchase intention of buying and selling transactions
penetrate the presence of e-commerce sites so that online shop owner must provide their best
services by paying attention to the quality of the website to gain consumer trust and loyalty
which has the implication of triggering repurchase intention.