COVERAGE OF ENVIRONMENTAL ISSUES BY MAIN STREAM NEWSPAPERS OF PAKISTAN
Keywords:Content Analysis, Environmental Issues, Social Responsibility Theory.
Many issues are often facing by the third world countries that become big with time and never seem to end. States are continuously in the fire being it elegantly. That continuously seems to affect the lives of citizen because awareness usually lies on the fighting back with upscale issues. On the other hand,most issues are just place beneath the growing the troubles. All these related to global world, and such countries are depending for their chance to other big massive who have the contradict them”. The word Environmental awareness is the science of this era. Simply it can be defined as the understanding of how easily broke our environment and need to protect it for the future.This study is designed to resolve the extent of coverage given to environmental issues by Mainstream Urdu and English Dailies of Pakistan. This is content analysis-based study of Jang, Daily Express, The News and Express Tribune. Coverage is determined in term of no of news and pictorials items along with space. This is census study in which entire selected time period (i.e., March to August 2015) was taken for the study.The major issues selected for the study are Air Pollution, Noise Pollution, Waste Management, Water Quality, Global Warming and Climate Change.