“A CASE STUDY ON VOLKSWAGEN PRINT AD THINK SMALL”

Abstract

Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are typically businesses wishing to promote their products or services. The objective of this research paper was to examine the changing perceptions in advertising, its positive and negative effects on brands. For achieving the objective of the study secondary data was analyzed.