HALAL TOURISM AS A WAY OF DA’WAH IN COASTAL MUSLIM COMMUNITIES OF INDONESIA

Abstract

This article describes halal tourism in coastal areas of Indonesia. Although religious tourism in Islam is perceived as a halal aspect, it is believed to be part of the general religious practice. Basing on this, the present paper examines the extent under which halal tourism is considered an aspect of da’wah practiced within the coastal muslim communities. The authors observed activities related to the implementation of halal tourism in the Pangandaran Beach in the West Java Province. The study drew some conclusions, which have led to the outlining of facts about halal tourism as a way of teaching and facilitating internalization of Islamic norms. This happens in the way that, halal tourism promotes the economic transformation of society and helps to strengthen faith based on religious norms. Secondly, halal tourism
has changed the habits of people in the studied coastal areas which are often affected by hedonistic attitudes and materialistic lifestyles, which most times affects people’s faith and religious norms. It has been finally established that with the slogan and act of halal tourism, there has been restoration of faith based and Islamic religious based characteristics around most of Indonesia’s coastal communities, making it relatively friendly and creating a religious environment which is inclusive for all the community members.