The Impact of English Language Proficiency to Tourist Attraction Recommendations: Case of Cultural Tourism in Thailand

Abstract

Various studies have been carried out to examine the tourist attraction along with different factors. However, role of English language proficiency was not considered in relation to the tourist attraction. To fill this gap, the current study examined the effect of English language proficiency on tourist attraction along various other factors. Hence, objective of this study is to examine the role of English language proficiency in tourist attraction. Therefore, the relationship between English language proficiency, communication, understanding, satisfaction and tourist attraction was examined. Data were collected from the cultural tourists from Thailand. After collecting data through survey questionnaires, 230 responses were received and used in data analysis. Results of the study shows that English language proficiency has positive effect on tourist attraction. English language proficiency also has positive effect on communication, understanding and satisfaction. Furthermore, communication, understanding and satisfaction has positive effect on tourist attraction.