SOFT SKILLS DEVELOPMENT FOR FEMALE BUSINESS START-UPS IN SAUDI ARABIA

Abstract

Owing to expanded changes in the structure of associations and vocation, ownership of soft skills ordinarily alluded as particular, non-specific or behavioral are pivotal to working proficiently in the work or business connections. The purpose of this paper is to evaluate the impact of soft skills development for women business start-ups in Saudi Arabia. The study employs a mixed method of research that is both quantitative and qualitative. A survey of 55 female entrepreneurs in Saudi Arabia was carried out. The survey was placed on survey monkey and the responses downloaded for analysis. Moreover, an interview was conducted with one-business experts in validating the research findings. Findings indicate that Saudi Arabian women entrepreneurs have low level of soft skills, although they do understand on how their behaviors affect their business performance. The impacts of soft skills were the necessity of providing women entrepreneurs in Saudi Arabia trainings. Therefore, the researcher recommend training programs for women entrepreneurs in the area of soft skills to enhance their business performance also have a study that contains teaching technology skills since today’s work and business environments are depicted by technological dominance