CHALLENGES IN RECRUITING THROUGH SOCIAL MEDIA IN SAUDI ARABIA

Abstract

The recruitment and job advertisement method change over the era with the advancing of technology and social media. This study investigates the beneficial of extent social media for recruiting and the impact of the technology readiness on interacting through social media in Saudi Arabia. The research was conducted in Jeddah, with10 organizations. The study used quantitative method to collect the data through using surveys and sending it to two groups of participants. The first group was new graduates and employees (Job seekers) and the other was HR managers (Job providers). New graduated, employees and managers were selected using a convenience sampling. The result of this study shows that both job seekers and job providers have high usage for technology first and social media second. Also both are aware of the benefits of recruitment through social media, but there isn’t a very noticeable application for the idea of recruitment through social media.

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