THE EFFECT OF SUPPLY LOGISTICS INTEGRATION ON SUPPLY PERFORMANCE AND COMPETITIVE PERFORMANCE IN JEDDAH, SAUDI ARABIA

Abstract

Supply Logistics Integration provides an effective connection between organizations in order to facilitate smooth material to product process. The purpose of this paper is to investigate the relationship between supply logistics integration, supply performance and competitive performance. Data collected from 81 respondents from 22 firms in Jeddah via online questionnaire survey are used for analyzing the relationship between the study variables. Reliability test is used to test the validity of the variables and measures of the study. On the other hand, Regression analysis is used to test the hypotheses and correlation matrix is used to examine the relationships between each of the three variables. According to the obtained results of reliability test, all study variables are valid to be applied. Moreover, correlation matrix has proved that there is positive correlation between the variables.  The results of linear regression analysis support the hypothesis that all variables have positive effect on each other’s. The construct of supply logistics integration developed in this study reveals significant impact on supply performance and competitive impact.