THE EFFECT OF DEALING STRATEGIES WITH RETURNED PRODUCTS ON PERFORMANCE: A STUDY CASE OF SAJA PHARMACEUTICAL CO., JEDDAH, SAUDI ARABIA

Abstract

The study aimed to determine effect of returned products strategies on firm’s performance. SAJA Pharmaceutical Company is used as case study to identify the type of strategies which are used to handle returned products and determine the effect of these strategies on firm’s performance in order to minimize the operational and financial impact. This study used qualitative approaches such as literature review, interviews and questionnaire. The study sample was 64 respondents from SAJA Pharmaceutical Company. The questionnaire is used to determine dispositions strategies on organizational performance and helped in understanding employees’ perspective on returned product strategies of company’s operational and financial performance. The data collected from the questionnaire were analysed using SPSS software. A model was suggested to determine the relationship between two variables such as returns strategies on organizational performance. The result showed that returned product strategies had positive effect toward organizational performance. Hence, each strategy was proven to improve the company’s performance.