TESTING THE EFFECT OF OPERATIONS STRATEGY ON BUSINESS STRATEGY

Abstract

Strategies are designed to analysis and regulate the company’s factors in an orderly and appropriate method, which contributes to maintaining the application of management in the best route. The purpose of this research is to examine the relationship between operation strategies and business strategies. IKEA home Furniture company used as a case study for the current research to identify the types of operations strategies that is being used and the effect of using such a strategy on the firm business strategy in order to minimize the cost and improve planning. This research applied the qualitative and quantitative methodologies in research by intensive literature review, in addition to collecting the data through questionnaire survey among the Staff in IKEA –Saudi Arabia. The results of the statistical analysis of the collected data support the acceptance of the study hypotheses which shows there is a positive effect for the operations strategies on the firm business strategy