INSPIRING WOMEN ENTREPRENEURS IN MIDDLE EAST OF SAUDI ARABIA

Abstract

Women entrepreneurship has faced various challenges in the world today. The challenges range between culture, perception and believe they cannot get into economical activities. Despite the progress that has been made in ensuring that women come into entrepreneurial activities. This study identifies some of the reasons why most women do not participate in entrepreneurship and considered various ways to inspire and encourage female in various entrepreneurial activities in Middle East of Saudi Arabia. Both quantitative and qualitative approach was used to gather the primary data through interview survey. The obtained survey data is analyses statically where the secondary data were used to answer the research questions consists of the reasons why most women do not participate in entrepreneurship, the importance of entrepreneurship in a country, the cultural practices that deter women from the Middle East participate in entrepreneurship, the weaknesses in some institutions in the Middle East that hinder women entrepreneurship, the factors that have made some women in the world to excel in their entrepreneurship undertakings and the factors that will inspire women entrepreneurs towards excelling and more coming on board. The result and discussion demonstrate involvement of women in entrepreneurship in any country is a very important practice that governments should encourage, which lead to growth of any economy of a country.