A STUDY ON FACEBOOK AS A TOOL FOR DIGITAL MARKETING

Abstract

Social media can be named as computer-based innovation that empowers customers to share each and everything over generally open virtual media stages. It depends on web and empowers customer in sharing of thoughts and data to proposed parties which in before times may have required a couple of days. Social media, which can be gotten to from a PC or a cell phone can be utilized a feasible advertising apparatus for advancing the product or service, permitting organizations to draw in new customers at a higher speed than any current traditional medium. The largest and most common social media networks are Facebook, Instagram, Twitter, WhatsApp, etc. Among these social media platforms, Facebook which is based in Menlo Park, California, USA is the most commonly used tool for digital marketing purpose. Initially designed as a social networking site for college students, Facebook has grown into a virtual market place where a user can conduct businesses or market themselves through interaction with customers and self-promotion. Regardless of the size of the target audience, Facebook is a great marketplace where one can get almost any information, develop brand identity, and broaden the customer base. This study aims to analyse how effective Facebook marketing is among the social media users. The study was conducted among the people who are having Facebook account. A well-structured questionnaire was used for data collection among 100 respondents. In order to interpret the data, percentage analysis and chi-square test were applied.