EMPLOYEE ENGAGEMENT OF SMALL AND MEDIUM MICRO BUSINESSES (MSME) IN BANDUNG CITY- WEST JAVA: AT THE CONDITION OF COVID PANDEMIC 19

Abstract

The purpose of this research is to determine the conditions and dominant factors that influence
employee engagement of MSME actors and how much their influence is, and to provide an empirical
basis for local governments, especially the Bandung city in taking economic policy in deciphering
COVID 19 issues for MSME actors.
The research method used is descriptive and verification, with analysis tools using Confirmatory
Factor Analysis. The data obtained are ordinal scale and validity, reliability and classic assumptions
are tested. Respondents numbered 45 people of micro small and medium businesses in the city of
Bandung with offline and online sales activities when COVI 19 is running.
The research results show that the data are valid, reliable and meet the classical assumption test.
Judging from the results of the analysis shows that 1) All business actors have a business will that is
still strong or 100% at the time of this COVID 19. 2) Business actors in the city of Bandung already
have a negative contribution and the contribution is quite small.3) The level of enthusiasm of
business actors when Covid 19 is quite small 4) The pride of the business actors including the
remuneration from the family is still quite large towards MSMEs when COVID 19 There are four
dominant factors that determine the employee engagement of SMEs in Bandung, namely 1)
Currently they really enjoy their work or business, 2) Currently they are fully supported by their
family in running their business or work, 3) Now they feel attached and comfortable with their work
/ business, 4) Currently they are confident that the government supports their business / work. The
total contribution of the dominant employee engagement factor is 70.50% and the remaining 29.50%
is determined by other factors from 13 other factors.