COMPARATIVE STUDY AND DOMINANT FACTOR EMPLOYEE ENGAGEMENT MICRO SMALL AND MEDIUM ENTERPRISES IN THE SECTOR OF SERVICES AND NON-SERVICESAT THE COVID 19 TIME IN THE BANDUNG CITY-WEST JAVA

Abstract

The purpose of empirical studies are considered important in this research are; 1) try to
compare between the two service groups and MSME services quantitatively in terms of
employee engagement whether it makes a difference when Covid 19, 2) whether the same
dominant factors affect both business groups, 3) how much the contribution of each dominant
factor every sector of employee engagement. From the results of the study, it is expected that
there will be a basis for making policies and decisions from interested parties such as local
and central government in the recovery sector, when the Covid 19 pandemic is running.
The method used in this research is verification by using. The data collected was tested for
validity, reliability, classic assumption and data normality tests. To measure the dominant
factors that influence employee engagement on SMEs, a Confirmatory Factor Analysis is
used. Respondents who were selected in this study were 76 people for businesses whose sales
are offline as well as online, which are engaged in the Non-service and Services sector in the
city of Bandung with Google form. To measure whether there are differences between the
two business sectors due to the effect of Covid 19 on employee engagement the Wilks
Lamdha statistical test was used
The results showed that different tests showed there were differences between Non-service
MSMEs and services in dealing with Covid 19. For non-service MSMEs there were four
dominant factors that determined employee engagement, with a contribution of 70.50%,
while for the service sector there were two dominant factors with a total contribution of
76.39% .