SHOPPING ONLINE THROUGH MOBILE APPLICATIONS

Abstract

Due to globalization shopping online has grown to its peak, many businesses small and big are conducting businesses online through their websites. This allows them to get access to a wider market and leading to more exposure. Selling online is using smartphone Apps to improve businesses and get more exposure. It has been noted Saudi Arabia does have the technological advancement to allow its people to shop online through apps. This study is conducted specifically for the people in the kingdom of Saudi Arabia. The research aims to look at the potential availability of the market in the Kingdom for shopping online through websites and apps. It was also look into reasons of why some consumers might be reluctant in using apps. The study conducted has relied on two main sources, namely secondary sources and questionnaire. The secondary sources helped get a better insight on shopping through online apps. The questionnaire helped to get a better understanding of the market that exists in Jeddah, how popular shopping through apps really is and what the barriers of shopping online through apps exist. It also looks into what can be done to improve this new concept. The obtained results conclude that shopping online through apps isn’t as popular in Jeddah as it is else where the main reason being lack of required infrastructure that exists to have mails and orders be delivered at the door step of the consumer