SOCIAL MEDIA CAN IMPACT FUTURE EMPLOYMENT

Abstract

Associating the social media in recruitment is now become a resource for a company or an organization to easily create the pool of talent. Student who engages with latest technology and social media are seen to have a better job opportunity. This study investigates the factor of less graduate students use the social media for job application. The interview survey approach is used in this study among 100 graduate students in College of Business, Effat University. The data analysis results indicate that most of the samples use social media for fun and the minority uses it to for applying the job. The lack of awareness of using technology in recruitment is the main factors result less candidates applies their job through social media.