ANALYSIS OF SOCIAL MEDIA RECRUITMENT EFFECTIVENESS IN PRIVATE SECTOR ORGANIZATION OF SAUDI ARABIA

Abstract

Saudi Arabia is considered to be one of the largest oil exporters in the world. In order to solve unemployment problems, the Saudi government has introduced programs in which Saudi citizens are encouraged to join the private sector. Thus, the organization from the private sector has utilized social media a medium for recruitment process. Thus, this work was done to analyze the effectiveness of recruitment through social media in the private sector organization in Saudi Arabia. Quantitative research method was used in this work. The sample population consisted of 20 human resource managers from various private organizations. Data collection was done using survey questionnaire. The findings of this work have shown that 85 % of the respondents have used social media to recruit employees. Furthermore, 45 % of the respondents have used LinkedIn as their main medium for recruitment process. In addition, the findings of this work confirmed that the usage of social media for recruitment process is highly reliable and has high satisfaction among the respondents. Hence, it is deduced that social media recruitment is very effective among the private sector organization in Saudi Arabia.