MARKETING - THE INESCAPABLE END OF ALL ACTIVITIES

Abstract

Marketing has become inescapable and has evolved with time; it's everywhere and today technology has helped expand marketing by creating greater customer choice and promises to provide almost limitless choices for customers. This study discusses the reasons behind the un-avoidable ads and marketing gimmicks. The study is based on understanding the effective of marketing, in addition the challenges faced with the progress and transformation of technology in the world of marketing. This study is performed via mixed research approach. It comprises of qualitative and quantitative research approach. The target of this study is consumers who purchase fast moving consumer goods. An online questionnaire survey was conducted, participated by 100 consumers to determine what the public's opinion on the subject. The questionnaire questions were structured design related to the topic of marketing strategies and the most effective approach when marketing is desired. There are also face to face interview for the group focus findings. Based on the obtained result, this study concluded that if marketing had not existed, there would be multiple repercussions that would lead to the deduction that a world with marketing would be more favorable