PROJECT MANAGEMENT AND CREATIVITY: A CASE STUDY OF A SAUDI SME

Authors

  • Afrah Hammad
  • Yosra M. Hamas
  • Manzar Ahmed

Abstract

This study highlights the importance of creativity in project management and the drivers and challenges of creativity within project management. Using a case study of Saudi SME, this research aims to explore and analyze to which extent creativity can be supported and managed. The chosen SME called TAM development which is a company for public engagement and activation. In order to answer the research question “To which Extent Creativity is supported in SME’s Project Management?”. A qualitative methodology based on interviews and observation accounts is used. The obtained interview result from the TAM development showed the importance of supporting creativity in project management using three levels: individuals, team and organization. The training and development of the employees appeared to be the key creativity factor of the studied company. This study also highlighted the importance of managing challenges, especially related to the poor communication and collaboration with clients, which limits the employee’s creativity

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Published

2021-05-13

How to Cite

Afrah Hammad, Yosra M. Hamas, & Manzar Ahmed. (2021). PROJECT MANAGEMENT AND CREATIVITY: A CASE STUDY OF A SAUDI SME . PalArch’s Journal of Archaeology of Egypt / Egyptology, 18(15), 160-168. Retrieved from https://archives.palarch.nl/index.php/jae/article/view/8320

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