THE POWER OF FREE MARKETING THE WORD-OF-MOUTH (WOM) PERSPECTIVE

Abstract

There are many reasons and factors that influence customers to buy certain product without knowing about them or use it before. Now a day‘s people pay less attention to ads in TV and commercial as living in a noisy world. One of the major reasons is word of mouth (WOM), which is the most powerful marketing strategy. Word of mouth can affect people to buy product or subscribe in service when it‘s just recommended from person they know simply because people who trust each other such as their friends or family on choosing and purchasing certain products. Therefore, this study determines the power of free marketing the word-of-mouth (WOM) perspective in Saudi Arabia. This study used both qualitative and quantitative research approach to gather the primary data through interview and questionnaire survey. The obtained result reveals that the WOM affect the consumers globally and WOM reduce support costs of advertising on media for the companies. The WOM has both benefits and drawbacks depending on the user experiences and opinions. The Saudi customer still prefers that company use both WOM and others marketing strategy to deliver their product and service information.